Progressive Grocer Features LAFAZA's Sustainability Story
Look for LAFAZA in the September issue of Progressive Grocer. Don't have a copy? You'll find the article here: Progressive Grocer - ISSUU.
Written by Progressive Grocer Editor-in-Chief Gina Acosta, the article outlines LAFAZA's "Flavorful and Ethical" business model.
"There is perhaps no more popular flavor in the store bakery than vanilla. From vanilla cakes to vanilla cookies to vanilla custards, consumers never seem to tire of the spice. The pandemic only accelerated demand for the flavor as baking at home surged and shoppers added vanilla-perfumed sweets and other comfort foods to their omnichannel carts.
Now, however, the demand for the flavor is evolving, from plain old vanilla to vanilla with a story. And Lafaza Foods, a 15-year-old vanilla supplier based in Berkeley, Calif., is aiming to meet that demand with a three-pronged sustainability business model focused on forests, farmers and quality flavors.
This “Triple-F Bottom Line” has guided the company’s growth for the past 15 years, from the co-founders’ early Peace Corps experiences working with rural vanilla producers in Madagascar, to a thriving company servicing retailers, wholesalers and foodservice operators. "
Written by: Gina Acosta